Pay Per Click

Pay-Per-Click is a marketing strategy that consists of buying ad space in a search engine but only paying when users click on the ad. This tactic makes for quick short term ROI and works similarly to SEO in that it increases your rankings on a search engine.

Want to be seen quickly? PPC is the way to go!

The Benefits of PPC

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Increase Organic Traffic

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Real Time Analytics

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Maintain Control of Ads

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Increase Sales

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Aligns with Business Goals

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Increase Targeting Options

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Control Ad Costs

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Measurable

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Gain Data about your Company

We work with you to make your PPC campaign a success!

PPC marketing is highly competitive. Our PPC campaigns are thoroughly planned and constantly tracked to ensure lead volume, cost objectives and quality benchmarks are met. We determine PPC campaign objectives with regards to your projected growth or conversion goals, lead volume and budget.

We utilize proprietary tools to create an exhaustive list of PPC search terms to identify niche keywords that are less competitive, less expensive and highly focused. This lowers the average cost per lead while also increasing the number of highly interested prospective clients.

How is this different than SEO?

We believe that SEO and PPC work hand in hand to create a strong internet marketing strategy. While they are very similar to each other, there are key differences that let you know which one to use and how to use it properly.

During a consultation, we delve into the details of your business’ goals to determine which is best, or whether you’re in need of both.

To help guide you, here are some times when you’d need one or the other:

USE PPC

Promote a time sensitive promotion

Launch a new product or service

Profile your brand in a competitive market

You think SEO wouldn’t work for your website

Online presence is minimal

Need quick short-term results

USE SEO

Target a specific demographic or audience

Steady flow of organic traffic to be driven to your site

Build a foundation for a free steady flow of traffic

Websites with informative foundation or content

Need consistent long-term results

Don’t want to pay for the traffic to your site

The best part of PPC is that it carries the potential to bring in traffic within days, while SEO can take anywhere between a few months to a year.

If you need immediacy in your marketing campaign, we will work with you to make sure your PPC campaign works efficiently.